Our International Publishing Director, Jade Robertson, gave an interview to Business Insider Reporter. She talked about the aftermaths and the consequences caused by the pandemic this year. She also shed some light on the challenges faced by booksellers after the closure of bookstores, the cancellation of book fairs, and the demographic restrictions. Read the complete interview here. Our dynamic approach and collaboration with our staff and distributors made sure that our services stay undisrupted through the pandemic. She said, “The pandemic forced people indoors, with limited means to entertain themselves, we strategized our efforts towards the sales and marketing of our E-books and audiobooks as well as our backlist titles, as an easily accessible form of entertainment for many around the world. It was important for us to take responsibility in the creative sector to continue to entertain, educate, and inform readers worldwide during an unusual time.”  Although we faced minor issues and delays with our operations, but that didn't stop us from having a great year in terms of book sales. She further added, "Our marketing strategy changed to have a key focus on selling and marketing our E-book, Audiobook, and backlist titles and as a result, this change had shown a growth of sales by 36% in our UK office and 56% in our USA office."