The Ah-Ha Moment | Austin Macauley Publishers ;
Best Book Publishers UK | Austin Macauley Publishers

By: Martin Cohen

The Ah-Ha Moment

Pages: 202 Ratings: 4.9
Book Format: Choose an option

*Available directly from our distributors, click the Available On tab below

Jokes are intellectual can-openers offering surprisingly powerful insights into not only how our minds work – but into how the world around us works too.


Why? Well, when you think about it, a good joke requires, demands, a very special kind of deep thinking – a kind of world-upturning, no-holds-barred problem solving. It’s the same skill that produces the great insights of art and commerce, the insight that sees solutions and creates opportunities. And yes, such skills can be approached through exercises and study, but there’s no good reason to think such sensible methods work any better than having a sense of humour.


So why not, at least for a moment, throw all conventional thinking to the wind, and start re-examining the world through the very special, very beautiful prism of jokes and riddles?


“With wit and irony, Martin Cohen explains the basic concepts of philosophy and incidentally introduces the most famous thinkers in history.” – Der Spiegel.

Martin Cohen is an academic and author specializing in popular books in philosophy, social science, and politics, including 101 Philosophy Problems and Critical Thinking Skills for Dummies. Other recent books include a look at how scientists work called Paradigm Shift and I Think Therefore I Eat. He has both researched and taught at universities in the UK, France, and Australia.
Customer Reviews
4.9
9 reviews
9 reviews
  • The Sun

    Laughing at jokes makes us feel good, helps us relate to each other, and enhances resilience –but what makes a good joke?… Martin Cohen explains that jokes are intellectual can-openers.

  • Keith Tidman at The Philosopher

    Splendidly introduces us to …the eclecticism, the subjectivity, and the what, how, and why of humor through the ages.

  • Talk Radio Europe

    Probably the funniest book on philosophy ever written!

  • The Sun (UK)

    Laughing at jokes makes us feel good, helps us relate to each other, and enhance resilience –but what makes a good joke?… Martin Cohen explains the jokes are intellectual can-openers

  • Keith Tidman at The Philosopher

    Splendidly introduces us to …the eclecticism, the subjectivity, and > the what, how, and why of humor through the ages

  • Talk Radio Europe

    Probably the funniest book on philosophy ever written!

  • The Sun

    Laughing at jokes makes us feel good, helps us relate to each other, and enhances resilience –but what makes a good joke?… Martin Cohen explains that jokes are intellectual can-openers

  • Keith Tidman at The Philosopher

    Splendidly introduces us to …the eclecticism, the subjectivity, and the what, how, and why of humor through the ages

Write a Review
Your post will be reviewed and published soon. Multiple reviews on one book from the same IP address will be deleted.

We use cookies on this site to enhance your user experience and for marketing purposes.
By clicking any link on this page you are giving your consent for us to set cookies