Digital era calls for social presence and online interaction, be it with friends or family, clients or customers, fans or followers. Being an author, one of the hurdles you might face is choosing the right social media platforms. If you choose the wrong platform, you may find it is the wrong audience for your book!

Follow these tips to find yourself the right networking platform:

• Try experimenting with different social media platforms before you choose one. This will help you learn about different functions on each site.
• Try to find your target audiences such as book communities, book bloggers, reviewers or other authors on these platforms.
• Engage with them through your content and stay connected.
• Keep your audience updated with your events and share blog articles relevant to your work and your audience.
• Ensure you have enough time and effort to put into any social media platform, it is important your profiles are not neglected and turn stagnant.

Different platforms are suitable for different kinds of content marketing. Below are a few highlights of the top platforms that will help you choose the right medium for self-promotion.

Facebook 

• Being a platform with 2 billion users and counting, Facebook is the largest social networking site.
• It has a variety of audiences.
• A great platform to target an audience that reads fiction.
• Connects you with readers’ and writers’ groups.
• Facebook groups are relatively a better option for engaging with an audience.
• Comprises of different handy tools that help track the target audience such as engagement.
• One of the best platforms for conducting contests and competitions.
• Interaction with fans is necessary.
• To get an idea of how you can interact with your audience through your content on Facebook, click here.

Instagram

• It has 1 billion-plus monthly users with 71% of them below the age of 35.
• A good platform for targeting a young audience as well as adults, particularly the audience that loves fiction or poetry.
• Connects you with readers and authors.
• Requires visuals for branding. To get an idea of the kind of visuals, visit this link.
• Particularly easy to use.
• Uses hashtags for tracking conversations and posts.

YouTube

• YouTube tops the pinnacle with over 2 billion logged-in monthly users.
• It is the second largest search engine.
• Best for targeting an audience that likes fiction or non-fiction books through videos.
• It provides the opportunity to share different kinds of videos; text videos, animated videos, live sessions, etc.
• Visit our YouTube page to get an overview of the kind of content you can generate. 

Twitter

• Almost 330 million people use Twitter monthly, while a total of 1.3 billion users have created Twitter accounts. However, it has a relatively more engaging and content-hungry audience.
• A great platform for an audience that loves screen-writing and non-fiction.
• Connects you with readers, authors, journalists, and book publishers.
• A great way to interact with your audience as you have more privacy – you can control who sees what your followers tweet you.
• You tend to receive a quicker response from your audience.
• Famous for hashtags. Visit our Twitter page to learn the usage of hashtags.
• The drawback is that a single post should consist of no more than 280 characters, so targeted content is a must!

LinkedIn

• With a total of 310 million monthly active users, LinkedIn has 21% of millennials.
• Connects you with authors, journalists, and book publishers.
• Best targets the audience that reads non-fiction.
• Provides you with the opportunity to meet like-minded people.

All of the above social networking sites offer something different. Knowing which network is used by your target audience is not enough. You also need to know which network matches your marketing goals the best. At the same time, you also need to focus on the quality of your content to achieve targeted results.

Connect with us on our social media platforms for more, follow us on Facebook, Twitter, and Instagram. Also, let us know the social media platform you use to interact with your audience.