“You can write the most wonderful book in the world. But if people don’t know about your book they won’t know to buy it.” — Madi Preda, How To Promote and Market Your Book

The road to becoming a published and eminent author is long. After writing the first book, many new authors may think that the book will get published and become a bestseller in no time. Unfortunately, this is not the case mostly. To become famous as an author, you need to make yourself known to your target audience. You have to reach your target audience and create a niche for yourself. This is where self-promotion comes into play. Many authors are introverts. They don’t feel comfortable being social. They are happy in their own bubble. But for making their literary work known, they have to come out of their comfort zones and promote their books because it is important for their careers.

Some useful writer tips can help new authors in self-promotion. But an important distinction to make here is about Marketing and Promotion.

Marketing is what you do for your book before publishing it. By using appropriate marketing strategies, you create a need for your product in the minds of your target audience. To market your book, you can make arrangements for pre-orders, prior interviews, and cover release to keep your target audience interested in your book, long before its launch.

Promotion is what you do for your book after you have published it. It fulfills the need you created in the minds of your target audience for your product. To promote your book, you can take the help of advertising, giveaways, and deals to buy your book.

Apart from some common writing tips for beginners, there are a few other lesser-known writer tips and tricks which will help the new authors in self-promotion. So, let’s get started!!

Take Advantage of Technology

We are all aware of the power technology has nowadays. It has become quite easy to get things done which otherwise took a considerable amount of time before technology’s evolution. Thus, there are several useful websites related to books that help you in promoting and marketing your book. You can also take help from online tools and apps to create an author newsletter, advertise your content and link all your online profiles so you can easily manage them.

Increase Your Online Presence

Today, social media is the new business market. To promote your book, you have to be actively engaged on different social media platforms. Join writers’ groups on Facebook, follow authors on Instagram and Twitter. Take part in literary discussions and group talks wherever you think your target audience will hang out. This can help you reach a larger number of readers.

Be Original and Unique

Just as new authors are given a piece of writing advice to be original and unique in their writing, it is also important to stay true to yourself when promoting your work. You cannot pretend to be a different version of yourself when out to market your work. Your readers would love to know the real you and it develops a relationship of trust between you and your reader. So it is always a wise thing to do to stay true and original.

Connect with your Community

Another one of the best writer tips is to try to get connected to your community of writers and readers. You cannot promote yourself properly if you don’t reach out to people who would be interested in reading or buying your book. Although many writers are believed to be inherently shy, they need to come out of their comfort zones and promote themselves in places where their target audience is.

Don’t Be Too Pushy

You have to keep some boundaries in mind when it comes to showcasing your work. You don’t need to pester everyone with your work just because you are promoting your book.  It has to be done in a consistent but polite manner. Try to avoid making every post and message a promotional opportunity for your book. Be calm and respectful. Because, in the end, it is not about this one book, it is about your career as an author. You don’t want people to avoid you forever after your first attempt at self-promotion.

Guest-Posting

This is also a smart way to reach a larger audience. You can guest-post on different blogs and websites, so more people know about you. It will ultimately result in helping you build connections and grow your audience.

So, these were some self-promotion and writing tips for beginners, who want a place for themselves in the world of writing. We know self-promotion may not be your favorite thing to do but it is important for your career in the long run. We hope with our quick review of some basic tips, we could help you take your promotion skills up a notch and make this journey a bit easy for you.

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