Tatyana Li

How to Build a Hotel from Scratch is an eventual journey of the author in making her dream come true. Throughout 20 years of a joyful and eventful life in the best and major US cities and working for the best hotel brands, the main character, Tatyana, realized true happiness. Tatyana, a Korean born raised in Uzbekistan, tells us about her adventure and lessons she learned and keeps pursuing her dream—to build her own brand and hotel of the future. How to Build a Hotel from Scratch covers specifics of hotel sales, marketing, revenue management strategies, and hotel development processes and is based on hotel industry standards, true facts, and stories.The book highlights everyday lives of hoteliers and can also be used as a manual and guidelines to improve sales and revenue management and outlines a new digital marketing era for existing hotels and new hotel developments. How to Build a Hotel from Scratch encourages passionate hoteliers to keep moving forward and illustrates the best practices. The readers are welcome to indulge in the places of interest, food scenes, and hotel and multicultural communities of the best cities of the USA, such as New York, Miami, San Francisco, Las Vegas, and Los Angeles. All the stories are connected to the history of the Great Silk Road, Europe, and Asia tourism development in her native Uzbekistan and echo the greatest hospitality and ancient times’ wisdom of entrepreneurial merchants and Genghis Khan’s history and Tatyana’s passion for his law about ‘Hospitality is Sacred’. How to Build a Hotel from Scratch is to make everyone fall in love again with the hotel and encourage the readers to travel, change, and put their own twist into their own hotel, bring the hotel business back, and move it toward a sustainable future.